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Naming is Magic
The LAW OF NAMES
Knowing the complete and true name of an object, being, or process gives one complete control over it
In most pre-industrial cultures, people are given "secret names", as well as "public names". The sharing of a secret name is act of trust
Excerpted from Authentic Thaumaturgy by P.E.I Bonewits
For a long time humans have believed that knowing the true name of something is powerful. So it is. However, as anyone who has tried to name functions/procedures/subroutines will tell you, it's not easy to get it right.